Guotong Plaza, strategically located in the heart of Guangzhou’s Tianhe District CBD, is a cutting-edge mixed-use complex integrating premium office spaces, boutique retail, and leisure entertainment. As an emerging landmark in Guangzhou, the plaza opened in 2022 with over 100,000 square meters of gross floor area and daily footfall exceeding 50,000 visitors. The Guotong Plaza project embodies the design philosophy of “Urban Lightscapes, Infinite Vitality,” leveraging innovative lighting to amplify commercial dynamism and nighttime economy value. Hongyu Lighting, a state-recognized “Specialized, Refined, Unique, and Innovative” high-tech enterprise, draws on its Class A Lighting Design and Class I Lighting Engineering Construction credentials to spearhead the plaza’s comprehensive light environment planning and execution, infusing this commercial bastion with brilliant illumination and elevating Guangzhou’s night tourism.
Project Highlights: Hongyu Lighting Blends Art and TechnologyThe Guotong Plaza project emphasizes “low-carbon smart lighting,” where Hongyu Lighting deploys patented technologies to create a multi-layered light ecosystem, ensuring seamless day-to-night transitions and immersive user experiences:
- Facade Dynamic Lighting: Utilizing LED intelligent projection fixtures tailored to the building’s contours, it forms a “flowing light river” effect with seasonal theme adaptability, projected to increase nighttime visibility by 40%. The IoT-integrated system enables remote dimming and energy-saving modes, cutting carbon emissions by 20%.
- Indoor Commercial Space Illumination: Custom ambient fixtures for retail and office zones incorporate RGBW multi-tones and human-sensing tech, optimizing shopper pathways and boosting dwell time by 15%. Hongyu Lighting’s expert team applies scientific light distribution models for glare-free, high-CRI (>95) performance, driving brand merchant sales growth.
- Leisure Area Landscape Lighting: Artistic landscape lamps in the atrium and rooftop gardens draw from the “light art and culture” ethos, integrating Lingnan elements like ink-wash light projections for poetic nocturnes. APP-interactive controls enhance visitor engagement, contributing an estimated 50 million RMB in annual night tourism revenue.
These innovations stem from Hongyu Lighting’s R&D prowess, honored with the “Outstanding Achievement in China’s Technological Innovation and Invention” certificate and chairing the Guangzhou Lighting Society.Hongyu Lighting’s Professional FoundationSince its founding in 2001, Hongyu Lighting—through subsidiaries Guangdong Hongyu Lighting Engineering Construction Co., Ltd. and Guangdong Ruibai Light Environment Design Institute—has delivered over 30 national landmark projects, including the Canton Tower and Guangzhou CTF Finance Centre. Guided by core values of honesty, integrity, and innovation, the company has secured multiple invention patents and the “Guangzhou Enterprise R&D Institute” title. Chairman Chen Zeyun was awarded “Outstanding Individual in China’s Technological Innovation.” As a council member of the China Illuminating Engineering Society, Hongyu Lighting consistently ranks in the “Top 30 Lighting Engineering Enterprises in China” and “Top 30 Lighting Design Enterprises in China,” with a 200+ strong technical team offering end-to-end light environment services.Economic and Social Benefits: Illuminating Commercial HorizonsThrough Hongyu Lighting’s upgrades, the Guotong Plaza project is poised to generate over 100 million RMB in annual economic spillover, enhancing regional commerce and supporting Guangzhou’s “Nighttime Economy” initiative to attract global brands and boost Tianhe District’s GDP share by 2%. The smart systems reduce energy use by 30%, aligning with “dual-carbon” goals. Socially, inclusive designs (e.g., barrier-free lighting paths) benefit diverse groups, invigorating urban life. Guangzhou Commerce Bureau data shows similar lighting optimizations have increased footfall by 25% in participating complexes, positioning Guotong Plaza as a Guangzhou “net-red check-in spot.”Future Outlook: Hongyu Lighting Builds a Luminous MetropolisThe Guotong Plaza exemplifies Hongyu Lighting’s “Advocate of Light Art and Culture” vision, operating under a “Low-Carbon Economy and Innovation-Driven Development” philosophy. Capitalizing on nighttime and night-tourism economies, the company aspires to industry leadership. Commercial investors, designers, and visitors are invited to explore, witnessing how this plaza radiates Guangzhou’s boundless possibilities in light.Keywords: Guotong Plaza, Hongyu Lighting Lighting Design, Guangzhou Commercial Lighting, Guotong Plaza Light Environment, Night Economy Illumination