In the electrifying nexus of Guangzhou’s Pazhou West District—surrounded by innovation giants like Sany Heavy Industry and Guangdong Mobile—a new titan of digital entertainment now commands the skyline: the Sanqi Interactive Entertainment Guangzhou Headquarters Tower. At 172.5 meters, this 37-story Grade-A beacon rises as a testament to gaming’s boundless creativity, blending seamlessly with its verdant northern greenspace and the serene pulse of United Family Hospital. As Guangdong Hongyu Lighting Engineering Construction Co., Ltd., we were excited to illuminate this eco-forward landmark, turning its modular facade into a canvas of adaptive, energy-smart light that captures the thrill of interactive worlds.Design Concept: Modular Magic in Motion
Sanqi Interactive, a powerhouse in mobile gaming and digital entertainment, deserved lighting that echoed its innovative spirit and Lingnan roots. Our “dynamic veil” approach synergizes with the tower’s pioneering modular skin system:
- Podium Activation – “Interactive Gateway”: The 5-story base hums with warm 3000K linear accents and subtle up-lighting, highlighting collaborative lobbies and event spaces. Playful RGB nodes in Sanqi’s vibrant palette (neon blues and electric greens) enable programmable game-themed displays, drawing talent and visitors into an immersive entry experience.
- Tower Rhythm – “Adaptive Ascent”: Vertical grazing lights in tunable 3500K neutrals trace the facade’s sparse-east, dense-west shading modules, creating a flowing “digital wave” effect that reduces glare and solar heat while amplifying natural light penetration. This not only slashes energy use but infuses the structure with rhythmic, ever-shifting patterns—mirroring the fluid gameplay Sanqi champions.
- Crown Pulse – “Eco-Victory Glow”: The apex crown features focused, wind-responsive spotlights that shift from soft amber at dusk to crisp white during peak hours, forming a subtle landmark beacon over Pazhou’s horizon and syncing with the modular system’s shading for zero light waste.
This illumination honors the project’s green ethos—new tech for pollution-free efficiency—while transforming the 90,000㎡ expanse into a living, breathing entity that boosts comfort, cuts costs, and elevates Sanqi’s brand as a sustainable entertainment leader.Technical Brilliance
- Over 2,500 high-CRI LED linear washers and modular projectors, calibrated for 140–210 lx uniformity with advanced anti-spill optics to protect neighboring residential serenity.
- Intelligent DMX512 network with 12 eco-adaptive scenes (daylight-sync, event mode, low-energy night), integrated with solar sensors and the facade’s shading controls for 45% energy savings in Guangzhou’s humid clime.
- IP65-rated, recyclable fixtures using cutting-edge materials for durability against coastal elements, plus AI-driven remote monitoring for seamless 24/7 performance.
- Full scalability for future integrations, like AR-enhanced light shows tied to Sanqi’s gaming ecosystem.
As night descends on Pazhou, the Sanqi Tower doesn’t just stand tall—it pulses with intelligent light, a modular marvel where environmental stewardship meets digital dynamism. It’s a space where ideas level up, teams collaborate under efficient glow, and the city’s skyline gains a playful, green edge.At Guangdong Hongyu Lighting Engineering Construction Co., Ltd., we craft light that powers progress, just like Sanqi powers play.Project: Sanqi Interactive Entertainment Guangzhou Headquarters Illumination
Location: Pazhou West District, Haizhu, Guangzhou
Height: 172.5 m | 37 storeys above ground
Completion: 2023
Lighting Design & Construction: Guangdong Hongyu Lighting Engineering Construction Co., Ltd.